We have realized there often is a problem with the quality of the feeds and that the end users are not quite sure what the problem is. Therefore for most customers, regardless of the feed source, we implement an intermediate stage that is more accessible to users. We provide a tool with an additional process of checking (possibly correcting data) and an easier way to enrich data with custom_label. This tool indicates what products may perform more optimally. Makes it easier to enrich the feed with additional information to help manage campaigns. This solution allows to manage the feed without the help of programmers / feed providers. Additionally, thanks to Google Analytics integration, user can decide and segment the products depending on how they sell or how much their promotion costs.