SSearch Ads 360 (formerly known as DoubleClick Search) is part of the Google Marketing Platform.

Search Ads 360:

• helps effectively manage the largest marketing campaigns in multiple search engines and media channels. Even with multiple Google Ads accounts assigned to your business, you can create and manage a strategy from one platform, giving you a holistic view of all your marketing efforts.
• allows to manage your bids more efficiently, right from the keyword level
• optimizes campaigns for offline data, based on your KPIs. Don't want to optimize your campaign just for buying or filling a lead?Microconversions have a great impact on the end result. You can optimize campaigns for the formulas you have created.
• allows to create campaigns automatically. By linking your account with Google Merchant Center, you can create automatic search campaigns based on your feed. Based on your inventory levels, keywords, ad groups, campaigns pause or activate.

Even the best strategies and tools will not perform properly without well-designed structures in Google Ads. That is why, at the beginning of our activities, we conduct an audit of the existing marketing activities in order to better understand the client's business and its KPIs.

We will help you implement floodlight codes to collect even more data needed to increase your campaign effectiveness.

We will recommend the best solutions and bidding strategies to achieve KPIs in line with your business goals.