- Implementations for E-commerce-Comparison Shopping Service (CSS)
Implementations for E-commerce
Comparison Shopping Service (CSS)
Comparison Shopping Service - 20% lower CPC in Shopping Ads campaigns
In 2017, the European Commission fined Google for violating antitrust law, finding that it favored its own price comparison engine in search results. As a result, Google has made it possible to broadcast product ads by other CSS comparison engines.
Why is it a profitable solution for your business?
Google Shopping product ads are broadcasted with a 20% margin that is hidden in the cost-per-click. By using your own CSS comparison engine, you will lower the cost of a click. You can still manage and optimize your Google Ads campaign from there. As part of our services, we can:
- Design and configure your own price comparison engine - your products will be able to appear in shopping offers under your brand
- Add your feed to our comparison engine, which will allow you to reduce the costs of shopping campaigns
Would you like to receive a dedicated offer?
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