Google Analytics is a key tool for internet marketing. It allows you to control the effectiveness of our marketing activities, research your target group, check the source of visits and many other parameters. It provides a huge amount of information therefore we need to be sure that it is properly configured in order not to draw the wrong conclusions. Our team will prepare your website for the requirements of Google Analytics in each of the available versions Google Analytics 4 (GA4). We also have experience in less popular implementations such as Piwik or Yandex. We optimize the existing implementation solutions and help to meet current challenges.